During my PR Writing course at UNC Charlotte, I created “TA Beauty,” a mock inclusive cosmetics brand designed to strengthen my public relations writing and branding skills. The project focused on developing professional communication materials that reflected a consistent brand voice while promoting inclusivity, creativity, and audience connection.

Throughout the project, I created press releases, a fact sheet, blog content, and other forms of PR writing commonly used in brand communication. This experience strengthened my skills in AP style writing, strategic messaging, branding, and media communication while giving me hands-on experience creating cohesive public relations materials for a consumer-focused brand.