As part of my Principles of PR course, I planned a mock cocktail reception for a product launch event. I developed a full PR strategy for e.l.f. Cosmetics’ debut of their bronzing line, “Glow Mode On,” including event logistics, branding, influencer collaboration, liability planning, and promotional tactics. The project required thoughtful attention to audience experience, media engagement, and on-site execution—all while aligning with the brand’s voice and aesthetic. This assignment sharpened my skills in event planning, content strategy, and presenting polished campaigns in a real-world format.