I started creating beauty content on TikTok as a creative outlet, but it quickly turned into something more. Through authentic reviews, tutorials, and daily glam, I built a tight-knit community of over 2,000 followers and earned 80,000+ likes — with the same familiar names showing up to support every post. Along the way, I began receiving makeup from small brands and caught the attention of industry icons, including ILIA, NYX Cosmetics, and more. This experience grew my knowledge on editing videos, keep an audience engaged, and growing a community.